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We are delighted to announce that the theme for the 2010 Forum is Innovation and Creativity and where better to start the discussions on this subject than in the Award winning Guggenheim Museum Bilbao, the venue for our traditional Welcome Reception on the evening of Monday 4th October.

Throughout the centuries, Artists have changed the “rules of the game” in terms of techniques and approaches.

Join us in the Guggenheim on the Monday evening and witness the innovation and creativity of artists such as Anish Kapoor. We may not all love his creative ideas on Art but you cannot ignore them and some became very successful indeed.

As it is within the world of Art, so to with the Art of Management. Over the decades there have been several watersheds in management thinking, interventions into the current “how we do things here” mind-sets.

For example, EFQM, when it first launched the EFQM Excellence Model in Q4/1991, caused shock waves around Europe for daring to include a criterion called “Impact on Society.”

Nowadays can you imagine any organisation ignoring such an important topic? Yesterday’s shock wave is today’s norm.

Those of you who have been attendees at previous EFQM Forums will know that we have an enviable track record of bringing to our audience Keynote Speakers who, in their own way, challenge the current “rules of the game”, and this year is no exception.

Throughout the Forum, your current views of accepted practicewill be challenged as we give you the opportunity to learn about recipes for effective innovation and gain inspiration on new ways of working. You will also have the opportunity to enjoy the emotional connection with the 2010 EFQM Excellence Award Finalists as they celebrate their achievements at the Recognition Ceremony on the Tuesday evening.

And finally, on the subject of challenging the current “rules of the game” we chose Einstein to be the face of Forum 2010 because he exemplifies what is possible if we open our minds!

FORUM PROGRAMME - OVERVIEW

4-6 October 2010

Keeping with our tradition of providing provocative speakers, we are delighted to announce that this year’s Forum programme will feature the following keynote speakers:

• Lotfi El-Ghandouri from The Creative Society Group & The Hub Centre
• Antonella Broglia from Infonomia
• Harry West, CEO and Chief Innovation Officer, CONTINUUM

Those of you who attended the Forum in Brussels last year will remember the excellent contributions from James Bellini and we are delighted to announce that he will join us once again as our Forum Master of Ceremonies.

The parallel sessions will be your opportunity to hear from:

• Two senior executives from Trimo (Slovenia) in an interactive session on the challenges and benefits of Open Innovation. Is it a Reality or a Myth?
• Mondragon (Spain) and EEKOO (Finland) as two senior executives discuss their shared experiences in "Innovation as an enabler for employment generation and regional development”.
• EiTB(Spain), Strix (Great Britain) and Osakidetza (Spain), who, in a panel debate that will be recorded and moderated by one of EiTB’s journalists, will discuss Innovation and Creativity from significantly different perspectives.
• And finally, the EFQM Office, with the support of the Wiki group it established for the purpose, will present the updated EFQM Framework for Innovation, explain its underlying principles and look to engage the audience in an interactive discussion on the content of the Framework.

The Panel Debate, scheduled on Day 2 of the Forum, will include top executives from four organisations, all trading globally. Two come from fromSouthern Europe, (3M Spain&IBM Spain, Portugal, Greece & Israel), one from Northern Europe (Desso Netherlands)and one from India : (Infosys Technology)

We take this opportunity to encourage you to participate in the EFQM Forum at the beginning of October in Bilbao. We are looking forward to welcoming you to Bilbao!